Six Benefits of Using a Branded Hashtag
A branded hashtag is a unique and specific hashtag that is created and associated with a particular brand or company. It often incorporates the brand name, tagline, or a specific campaign message. Branded hashtags are used to promote and create a distinct identity for the brand on social media platforms. They serve as a way to categorize and gather user-generated content related to the brand, as well as to encourage engagement and conversations among the brand's followers and customers.
Hashtags like #MyCocaCola and #justdoit are great examples of branded hashtags!
Why Your Brand Needs Hashtags
Using hashtags gives you increased engagement with your followers as you take part in a global conversation on social media. Hashtags make your posts visible in that conversation or for anyone who is following that hashtag.
When potential followers search for companies, influencers, and personalities, you want them to find your brand. People will see your brand when you have hashtags on your post that others are searching for on social media.
The more people that see your content, the more potential followers can engage in your brand, boosting your brand’s social media platform through likes, shares, comments, and new followers.
Hashtags Build Your Brand
Additionally, hashtags build your brand and add context to your social media posts. Others who are searching for specific content can easily find related posts when searching using hashtags. You want people browsing social media to find you via the hashtags that you choose to put on your post.
It’s also an effective way to contextualize what you’re talking about using short, vital phrases that represent your content. Attract like-minded people for your tribe, boost revenue when you draw in others looking for your product, and find other platforms to connect your brand with for possible cross-promotions.
Hashtags Help Your Audience Find Your Brand
Lastly, hashtags can help your target audience find your brand. No matter the social media platform, users can follow hashtags, and other businesses can find your platform by searching for hashtags. Using a few select hashtags will help new users find your brand or platform.
Here are the top six benefits of using a branded hashtag:
Increased brand visibility: A branded hashtag can help increase brand visibility by making it easier for people to discover and engage with the brand's content.
Improved brand recognition: Branded hashtags can help improve brand recognition by creating a unique and recognizable symbol for the brand.
Increased engagement: Branded hashtags can encourage user-generated content, which can increase engagement and promote a sense of community around a brand.
Improved tracking: Branded hashtags make it easier to track and measure the impact of a brand's social media campaigns.
Increased customer insights: By monitoring the use of a branded hashtag, businesses can gain insights into customer opinions, preferences, and behaviors.
Cross-promotion: Branded hashtags can be used to promote cross-promotion between different social media platforms and increase the reach of a brand's content.
Overall, branded hashtags provide a way to build brand awareness, engage with your audience, and create a sense of community around your brand on social media platforms.
If you’d like help making your hashtag list or categories, reach out to Write For You. We have a variety of services that can fast-track your social media outreach by creating customized hashtag lists that will boost your social media presence.