Frequently Asked Questions

Why should I choose Unicorn Publishing Company?

Unlike other publishing companies that charge high fees, contract with you to buy boxes of books, and take away creative licensing from the author, Unicorn Publishing Company leaves your magic with you! We offer services you can utilize, but we don’t charge a large fee for using our services. All prices are based on what each client needs - you don’t pay for what you don’t need. Want a book cover and formatting? You’ve got it! Only need book editing? No problem! We don’t funnel your payments through us - we are here to assist you in self-publishing your book and guide you in the next step without taking your creative style or book rights from you. Unicorn Publishing Company is run by a creative and author, so we understand the importance of keeping your style and personality in your book!

What is a ghostwriter?

Ghostwriting is a writer for hire who writes a novel or book for your business, personality, or profile. A ghostwriter takes your ideas, instructions, and content and creates a well-organized chapter book for your particular platform. The ghostwriter can have credit (as in a byline for the article) for a co-author position or remain anonymous.

What types of services does a ghostwriter provide?

You can hire a ghostwriter to create any content. However, most people think of ghostwriters when they want assistance writing their first or next book. Even if you’re a new author, you can hire a ghostwriter to write and edit your first book! Many people hire ghostwriters to assist them with completing the books they have already started. A great ghostwriter also plays the role of book coach, working with you to achieve the highest-quality content possible for your fan base. Write For You is glad to assist you in ghostwriting your next non-fiction novel, ebook, or paperback novel.

What ghostwriting and publishing services does Unicorn Publishing Company offer?

Unicorn Publishing Company will meet you where you are in the writing process with one of our Write For You Ghostwriting Programs. Whether you’re a creator with a blog, podcast content, articles you’ve written, or a great non-fiction book idea, we will pick up your project and move it along efficiently! In addition to writing your book, we also provide book editing, book formatting, book cover design, and putting together a book marketing plan. Check out our Ghostwriting services web page to find out more today!

Is it essential to edit my book professionally before I publish my book?

Yes! If you want to be viewed as a professional, your self-published work must have an editor. Without an editor, you can easily miss key grammar and organizational editing errors, making you look unprofessional. If you’re serious about your career and book, you need to hire a book editor to ensure your book’s professional appearance.

What is SEO?

SEO stands for Search engine optimization. In short, SEO is how easily a person searching online can find your website. You can optimize your website to achieve higher rankings in search engine results. When more searches land on your website, your website address increases in value to search engines and gets more traffic.

What is the purpose of SEO?

SEO has two main functions. First, your SEO stats help you understand what users search for online. With this information, you can create high-quality content they search for online. The second function of SEO is to help you create a website that search engines can find, index, and search its content.

Why is SEO important to my website?

SEO can help you get focused and targeted traffic from search engines with a podcast, website, or online store. Using SEO practices is a great way to increase the quality of your website while making your company website user-friendly, faster, and easier to navigate. In addition, clients will find what they are looking for when searching the internet if you have good SEO for your website.

Do you offer social media services?

We do not offer social media services. However, we can refer you to a professional social media specialist.

What is digital marketing?

Digital marketing uses digital avenues like email, blog posts, website content, lead magnets, ebooks, and social media to promote and sell your products or services. We suggest starting with the most basic forms of digital marketing, such as an email newsletter.

What is a digital marketing plan?

A digital marketing plan lays out which types of digital marketing you will undertake when you publish your digital advertising and the content you post.

Should I start a podcast?

Great question! I often get this question from professionals in my network looking to expand their reach and presence.


If you have a business that provides a service or online course or promotes a book, platform, or brand that does not have geographic boundaries, then a podcast can be a great way to reach your niche audience worldwide. In addition, podcasts are a great way to educate your followers and promote your company through your midroll ad on your podcast.

How much does it cost to start a podcast?

Podcasting is a relatively easy market to jump into - you don't have to be a celebrity or be affiliated with a media company to start a podcast. You need a computer, microphone, headphones, and an audio editing program! You can also use a service to fast-track your podcast idea and launch your podcast in less than 30 days. So, if you're looking to start a podcast and want more information on a podcast production company, we are happy to refer you to one of our awesome podcast production partners! Reach out to us via our contact form today.

She has been incredibly helpful to me, as well as patient and understanding as she helped me with setting up my author website.

Lynn helped me figure out hashtags and social media. Would definitely recommend her to anyone needing help getting their business up and running..”

— Katrina Kelsch